New Book Focuses on How to Handle Business Growth Beyond Sales

In Sales Won’t Save Your Business, “Super” Joe Pardo answers the questions business owners have about how to create a viable and successful business beyond just selling. The book’s title is very apt because, as Joe points out, selling a lot of your product won’t help your business if you don’t have an effective team in place to handle customer service and you don’t have the right processes and procedures in place to prepare for the growth that results from sales. As a result, Joe takes the reader on a journey to the TOP by dividing the book into three parts that focus on Team, Offer, and Process.Following a foreword by Lee Cockerell, Retired Executive Vice President of Walt Disney World┬« Resort, Super Joe jumps right into telling it like it is by asking readers to recall why they started a business in the first place, what is the biggest stress generator in the business, and what they can do to empower themselves in the business.Joe refers to the contents page as a roadmap, and rather than having chapters, he calls each section a “pin” on that roadmap-a place you must stop and master to move forward in your journey to business growth.At the heart of this book is a request for the reader to become self-aware. Joe reminds readers to ask others for feedback about their own strengths and weaknesses, to ask for help, not to work themselves to death, and to focus on the influence they have on others. That influence affects the business owner’s team members and their success, so the first part of the book focuses on how to create a successful team, which is an extension of the business and its owner. As Joe says, “Your business is a tree, and the roots of that tree are made of strong relationships.” Being a business owner also means being a leader, which means you have to dig in and do the work yourself. Joe states, “At times, you will need to fill in because of a worker shortage or an emergency. In such situations, it is important for your team to understand you are not just going to sit back and make them do all of the work. This does not mean, however, that you should be working in your business all of the time versus on your business. A great leader knows how to find the balance that will earn respect.”


Being a leader means inspiring your team, and it also means entrusting that team to do what you would do when you don’t have time to do it. Relinquishing power to others is often difficult for leaders, but Joe points out that when you try to micromanage your team, you take power from your managers; that makes team members second-guess their managers and do what they think you want, even though they may not always know what you want. Therefore, you have to empower your managers by letting go of all the power.Change is always difficult for organizations, so if you want to implement the changes Joe recommends, you’ll have to deal with people who don’t like change.Consequently, Joe spends a lot of time talking about how to incorporate change in your business without ruffling too many feathers. To illustrate his point, he shares his own story of implementing change in his family’s business, and how, despite a few ruffled feathers, the process became successful.Despite whatever changes you make, the ultimate goal is to provide customer satisfaction. In Part 2: Focus on the Offer, Joe talks about how to price products properly and how to get your team aligned with providing customer service. The best advice Joe gives here is how to teach your team to focus on the customer’s perspective when providing service.


In Part 3: Focus on the Process, Joe reminds us it’s vital that business owners always seek ways not just to change but to improve. In order to do that, you have to have clear processes. Once processes are in place, team members are clear on their tasks and then the business can run smoothly. As a result, you won’t need to micromanage; you’ll then have time to work on your business rather than working in it.There’s much more I could talk about here-excellent advice on hiring, firing, and promoting team members; advice on incorporating technology into your business; and advice on how to grow your profit by improving your training. Throughout, Joe sprinkles in his “Super Joe Says” sayings-which are like modern proverbs for business owners. Each pin ends with exercises so that readers don’t just have a reading but a learning experience, allowing them to look at their own businesses and come up with the answers they need. As a result, they’ll close this book having the tools to take their businesses to new levels of growth and their own lives to increased satisfaction.

The Best Way To Sell Your Silver And Gold Coins and Bars

Sure you want the best silver price per ounce, and want to get the best overall gold silver price, but what is the best way to sell your precious metals and get the very best prices you can?

Many people keep asking me the question, “When it’s time to sell, where do I sell my gold & silver”?

More than likely, there will come a time when you want to sell at least some of your gold and silver. So when it’s time to sell, where do you sell it and how do you sell it?

It’s actually easier than you think. Gold and silver have been around for over 5,000 years.

There’s a global marketplace for it and you can sell it at any time you wish. It’s a very liquid investment.

You could pretty much be in the middle of nowhere and be able to easily sell your gold and silver because it’s instantly recognizable worldwide.

The key is… getting the best price when you sell. You can pretty much sell it anywhere at any time… however, if you want to get the best price when you sell, you need to do your homework.

Some brokers will attempt to lead you to believe that since you bought it from them… your only option is to sell it back to them… at the price they choose to pay you for it. Don’t let them trick you. You have options.

Here are some options for selling:

You can sell it back to your local coin dealer. Keep in mind, some of these guys are somewhat similar to used car dealers. To survive in their business, when they are selling to you, they generally need to sell at premium prices.

When they are buying back from you, they need to pay you the very lowest price they can, so they will have enough room to mark it up again and sell it to someone else at a profit.

It’s unlikely that you will get top dollar selling back to these guys however, it is convenient. You can just drive down to your local coin dealer and sell them… and you are done.

You can choose to sell it yourself on eBay, Craig’s List, the newspaper, etc., but it can be tricky. It takes some time to do this and you should know what you are doing before you choose this method.

If you choose to sell to someone locally, you need to be careful, very careful. If you end up selling to the wrong type of person, there is not a lot to stop them from just taking your metals… and perhaps your life.

I have friends who do this and they always try to meet people in the parking lot of the local police station, in a bank lobby, etc., for safety reasons. Obviously this option is not for everyone.

Some of the big dealers allow you to sell back to them. Some pay you decent prices when selling back to them, and others build in all kinds of different discounts that enable them to pay you less than they should.

However, this is a much safer option than trying to sell it yourself.

Just do your research and see who has the best prices and terms. You do not have to sell back to the dealer whom you purchased from.

You should sell back to the dealer who will give you the best price and terms.

You should shop for the best price when you sell… every bit as hard as you shopped for the best price when you purchased.

It’s crazy not to. So many people don’t. Why would you only shop hard when buying, and leave a lot of money on the table when selling?

Typically you will have to pay to ship it to a dealer, and you should always insure the package to more than cover the value, but this is really easy to do.

You simply stick it in a FedEx or USPS box, insure it, and ship it to them. It’s safe and easy. Hundreds of people do this every day. It’s no big deal.

Dealers will usually lock in your price at the time they receive your shipment. They typically don’t lock in the price at the time that you shipped it unless they are paying you far less than they should. It’s common since really.

I should also point out that Preservation Of Wealth (POW), does buy back gold and silver from its members.

In fact, if you are a member, you can even sell back gold and silver that you did not buy from them originally.

The important thing here is… POW pays its members the highest buy back prices that you will find anywhere! No kidding.

You can shop, and shop, and shop until you drop… and you will not find anyone who will pay you more when selling back your metals.

Smart metals buyers pay attention to both the BUY prices and the SELL prices, or as they call it, the “Round Trip”.

If you can buy at the best price… and if you can sell at the best price… you will be miles ahead of the average metals investor who does not have this information.

Would you like to discover more “Insider Secrets” to buying gold and silver? I’ve written an enlightening book called: “Your Broker’s Worst Nightmare14 Industry Secrets To Buying Gold & Silver That Your Broker Is Praying You Never Discover”. If you get just one idea from this publication, you can save yourself thousands of dollars. To grab your copy or find out more, go to: http://preservationofwealthreviews.com/14-secrets/

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